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A Personalized News Experience On the Go with the Nation’s Largest Media Channel - ABP Live
With abundance of live news content, we were looking for a mobile app solution that could enhance our user engagement and ensure user retention. When we met the AppInventiv team and saw its diverse portfolio of clients, we were sure it would execute our requirements well.
Ensure the big database is handled efficiently on the first screen of the app, thereby offering the best user experience.
Manage the code to make it configurable from the backend & simultaneously modify in the frontend for altering the UI.
Ensure a glitch free live content streaming with real-time news clips & videos saved on the mobile’s local database.
Following a detailed discussion with the entire ABP team, we knew that the whole app needed designing & development. Our experts from each of the domains followed the best industry standards to rework the app’s design for bettering the UI & UX. Experts from Android, iOS, Backend development teams, along with two QA testers, an Architect, a Designer and a Project Manager put together the best technology stack to make the app ready for real-time updates, live video streaming as well as a smooth user journey.
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